The US auto market is a dynamic arena shaped by various factors influencing consumer behavior. Analyzing trends and data is crucial for understanding the driving forces behind car sales in the country. Top-selling models like the Ford F-150, Chevrolet Silverado, and Toyota RAV4 consistently dominate due to their versatility, reliability, and brand recognition, reflecting consumer preferences. Concurrently, broader economic conditions, including interest rates, fuel prices, and consumer confidence, play a significant role in shaping purchasing decisions. Monitoring these macroeconomic indicators allows industry analysts to predict and respond to fluctuations in the market.
In 2023, automotive market insights reveal that the top 10 selling cars in the US showcase a diverse range of vehicles of varying types and shapes, reflecting the varied and colorful preferences of American consumers.
Let’s get ready and explore the top-selling cars in the USA for 2023.
In 2023, automotive market insights reveal that the top 10 selling cars in the US showcase a diverse range of vehicles of varying types and shapes, reflecting the varied and colorful preferences of American consumers.
Let’s get ready and explore the top-selling cars in the USA for 2023.
What Car Sold the Most in 2023?
#10 Jeep Grand Cherokee – 244,595 sold units
In the past year, the Grand Cherokee, among other Stellantis models, faced declining sales, but a robust performance in the latter part of the year resulted in a 10 percent increase compared to 2022. With its upscale appearance, even in the base model, the Jeep Grand Cherokee boasts considerable curb appeal. This appeal further enhances when outfitted for off-road adventures, making it a versatile choice suitable for both comfortable family transport and weekend recreational use.
#9 Nissan Rogue – 271,458 sold units
Sales of the Rogue saw a notable surge this year, soaring by an impressive 46 percent compared to the previous year. However, despite this growth, it fell six spots behind the top 10 best selling cars in USA for 2022 list, mirroring trends seen in some of its competitors. This increase encompasses not only the Rogue Sport subcompact crossover, which has now been phased out, but also includes its sales figures in the current reports. Despite often being overshadowed by discussions about rival compact SUVs such as the RAV4, CR-V, and Mazda CX-5, the Nissan Rogue merits reconsideration due to its notable value proposition. It maintains a competitive edge by offering a compelling blend of features and equipment at a lower price point than its counterparts. For those prioritizing advanced safety technology, efficient fuel consumption, and a comfortable interior, the Rogue is a model worth considering.
#8 Toyota Camry – 290,649 sold units
It’s highly unlikely that the Toyota Camry will lose its title as the best-selling non-SUV in the United States anytime soon. Although its sales saw a slight 2% decrease from 2022, it held onto its position and even surpassed the Nissan Rogue. In the past, the Camry was almost as frequently seen at the top as the Ford F-Series, but with the market shift away from sedans, its resilience is notable. Despite this trend, the Camry continues to rank in the top 10 selling cars in USA for 2023, standing out as the top sedan. Why? Simply put, it’s consistently excellent and has proven its worth over time.
#7 GMC Sierra – 295,737 sold units
The GMC Sierra, sharing its mechanical foundation with the Chevy Silverado, had a robust performance last year, marking a 22 percent overall increase from the preceding year. This full-size pickup, along with its heavy-duty counterpart, reflects Chevrolet’s capabilities while offering unique style elements, various trims, and option packages. Whether you lean towards GMC or Chevy, you’re guaranteed a pickup truck that matches your work ethic and recreational pursuits with equal vigor. .
#6 Honda CR-V – 361,457 sold units
In 2022, CR-V deliveries were significantly affected by supply limitations, leading to a notable increase in sales by 52 percent in 2023. However, it still lagged behind the Toyota RAV4 in sales. It remains to be seen whether the CR-V can narrow this gap further in 2024. The Honda CR-V holds a strong position as a beloved crossover among Americans, consistently ranking near the top of the best-seller list alongside its main competitor, the Toyota RAV4.
#5 Tesla Model Y – 385,900 sold units
Model Y had an impressive performance last year, ranking third in sales behind the RAV4 and the top three full-size pickup trucks. This outcome is unexpected, especially considering that it and the Tesla Model 3 are the only all-electric vehicles included in this competitive list. Moving on to the leading electric vehicle in America for 2023, we have the Tesla Model Y. With a maximum range of 330 miles, it appeals to many Americans as a practical choice, complemented by Tesla’s extensive Supercharger network. The reintroduction of a federal tax credit of up to $7,500 also contributed significantly to the Model Y’s sales surge in 2023, following the implementation of new regulations in April.
#4 Toyota RAV4 – 434,943 sold units
The Toyota RAV4 maintained its position as the best-selling SUV in the United States for another year, ending with a robust performance that resulted in nearly 10 percent growth compared to its impressive sales in 2022. As the leading non-pickup model, the Toyota RAV4 stands out as the most favored SUV in the U.S., encompassing both its standard and hybrid editions, such as the RAV4 Hybrid and RAV4 Prime plug-in hybrid. Across all RAV4 versions, drivers can expect advanced technology, a spacious interior, and a comprehensive suite of standard safety amenities.
#3 Ram Pickup – 444,926 sold units
Stellantis, along with its Ram truck lineup, experienced a slight decrease in sales, resulting in a notable gap from the Silverado, which secured second place. The upcoming 2025 model refresh is anticipated to inject new energy into dealerships, potentially driving sales. As part of the Big Three pickups, the Ram Pickup line encompasses the sales of its Ram 1500, 2500, and 3500 models, including heavier-duty variants. Despite not leading in popularity, with around 450,000 units sold, the Ram line remains highly desirable within the pickup segment.
#2 Chevrolet Silverado – 543,319 sold units
Chevy Silverado clinched the second-highest spot in the list of top 10 selling cars in USA. The Silverado, alongside other full-size pickups mentioned, encompasses both the light-duty 1500 model and the heavy-duty variants. While the HD trucks maintained relatively stable sales this year, the Silverado 1500 saw an uptick in sales compared to the previous year. Chevrolet’s formidable Silverado range, comprising the 1500, 2500, and 3500 models, ranks second behind the F-Series in sales. Notably, this tally excludes the closely related GMC Sierra line. If these two lines were amalgamated, GM would lead in truck sales by approximately 100,000 units.
#1 Ford F-Series – 750,789 sold units
The one leading the pact among the top 10 selling cars in USA for 2023 is none other than the F-Series. Ford’s lineup of F-Series trucks, comprising the F-150, F-250, F-350, and larger variants, maintains a consistent top position due to its diverse model range and enduring appeal to both commercial fleets and individual buyers. The F-Series continues to excel, evidenced by its recent recognition as the Kelley Blue Book Full-Size Truck Best Buy of 2024, highlighting its exceptional quality. In terms of sales, Ford had a successful year, with close to a sixth increase over its 2022 performance. Particularly noteworthy is the surge in sales of the electric F-150 Lightning pickup, with 24,165 units sold, showcasing Ford’s commitment to innovative and sustainable mobility solutions.

#9 Nissan Rogue – 271,458 sold units

#8 Toyota Camry – 290,649 sold units

#7 GMC Sierra – 295,737 sold units

#6 Honda CR-V – 361,457 sold units

#5 Tesla Model Y – 385,900 sold units

#4 Toyota RAV4 – 434,943 sold units

#3 Ram Pickup – 444,926 sold units

#2 Chevrolet Silverado – 543,319 sold units

#1 Ford F-Series – 750,789 sold units

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